About

BeautieCode is an independent, female-founded cosmetics brand created in the North of Ireland with one simple belief: makeup should help you feel like the most confident version of yourself.

Founded by makeup artist Erin Walls in 2023, BeautieCode began with just £300 and a big dream. After almost 20 years of working within the beauty industry, Erin wanted to create makeup that combined professional performance with the ease and simplicity real women need in their everyday routines.

Every BeautieCode product is designed to feel luxurious, effortless and dependable. From our bestselling brow products and waterproof tubing mascara to our hydrating peptide lip balms and complexion essentials, each product is created to make getting ready feel easier and something you look forward to.

We believe beauty should never be about following rules or becoming someone else. It should be about self-expression, confidence and finding the products that make you feel your best by enhancing what is already there — whether you are a professional makeup artist, a lifelong beauty lover or just beginning your makeup journey.

BeautieCode is proudly cruelty-free and vegan, and every order is packed with care and travels to customers across the UK, Ireland and beyond.

What started as a small idea in Erin’s spare room, has grown into a community of women who love makeup that works without overcomplicating their routines. We are still at the beginning of our story, but our ambition is big: to build an internationally recognised beauty brand that remains personal, empowering and rooted in the values it began with.

Welcome to the world of BeautieCode.

Erin xo